Mark Zuckerberg is a committed "progressive" and manipulating human beings for "their own good" is what progs do.

I don't understand why everyone is so upset at Facebook for manipulating people's moods and perceptions of reality. Mark Zuckerberg is a progressive and manipulating people for their own good is what progressive politics is all about. In fact centrally controlling how health care is delivered, what children are taught as 'truth', how we use energy, which foods and drugs we may consume, and setting limits to what and how we can have political speech is what Progs are doing right now in supposedly chock full of liberty America.

That this Zuckerberg is another rich , self centered, manipulative progressive bastard should surprise no one. 

 ZUCKERBERG UNBOUND: “The most obvious scandal here is that Facebook is willing, just to see how strong it really is, to experiment with its users’ happiness and sadness. But what is most troubling about the PNAS study is the simple fact that a new force for social control has emerged.”

Hattip Glenn Reynolds.