State University Recruitment - It's about the Benjamins

Precisely what behaviors do State Universities exhibit that differs them from private businesses?  Both take any government subsidy they can lay their hands on and charge the maximum the market will bear for their services.  There is one difference:  Old State U pays no taxes.  I say tax the rich.

"According to a new survey of college admissions directors by Inside Higher Ed, the admissions strategy judged most important is the recruitment of more out-of-state and international students, who can pay significantly more at public institutions. Ten percent of those surveyed also reported admitting full-pay students with lower grades and test scores than other admitted applicants, and a majority of schools either use or plan to use controversial commission-paid agents to recruit foreign students (commission-based recruitment is barred in the U.S.). 'This isn't about globalization or increased educational diversity,' asserts USC's Jerome A. Lucido. 'They need the money.' So, should employees of a public university where the President's annual compensation exceeds $1 million receive a full state-funded pension for educating 16,000+ out-of-state students?"