Friday, January 27, 2012

The Higher Ed Cartel is in serious trouble from certification testing

If certification testing takes off, then most colleges are doomed.  James Taranto has the tale.  About damn time.  Bloodsuckers.

The crucial distinction here is actually between the "academic" and "investment" functions of higher ed. The industry has exploded over the past few decades based on a business model that focuses more on selling the college degree as a credential--an "investment" that yields an increase in one's own "human capital"--than on persuading young adults that education is intrinsically valuable.

If someone could offer a less expensive job-hunting license--one that assessed an entry-level job-seeker's worth to a prospective employer at least as accurately as a college degree does--then the demand for college would plummet, as young adults could realize the same gains from a much smaller investment.

That's where ETS and CAE come in. They will offer two tests. One, called iSkills, "measures the ability of a student to navigate and critically evaluate information from digital technology." The other, the CLA, "assesses critical learning and writing skills through use of cognitively challenging problems." As Vedder explains: "Students can tell employers, 'I did very well on the CLA and iSkills test, strong predictors of future positive work performance,' and, implicitly 'you can hire me for less than you pay college graduates who score less well on these tests.' "

If the practice became widespread, it would drive college costs down and force cost-cutting and downsizing within the higher-ed industry. So you can expect the industry to fight hard against it.

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